In early 2025, FEAV launched the campaign, Rebirth in Spring: From Waste to New Life, aiming to raise employees’ awareness of waste classification through engaging activities. FEAV adopted an innovative “incentivized” recycling model. While celebrating the festivities of the Lunar New Year, FEAV encouraged over 1,500 employees to bring the recyclable waste they had collected, including paper, plastic and metal in exchange for exquisite New Year gifts. Over 1,411 kilograms of reusable waste were collected over the course of the campaign, all of which were transferred to qualified companies for treatment. By making environmental actions an integral part of employee welfare, FEAV has built corporate cohesiveness while integrating sustainability into employees’ daily habits, which realizes its green vision: to create miracles from waste.